Father - Music Composition and Sound Design

BT - Sonic identity

We worked with design agency, ZAG, to create a sonic identity to accompany their rebrand for BT. This included a sonic logo; a toolkit of related sounds that could be applied in different ways across BT's products and services; and several brand tracks.

BT has always had a strong brand presence. ZAG's visual branding builds on this legacy and captures how the brand's scope has grown. Our challenge was to reinforce that with sound.
BT - Sonic identity

We set out to create something versatile, knowing it would be played often, across various media and alongside different types of content. It needed to capture the brand's energy and to work in conjunction with BT's many guises, from mobile and broadband to TV and IT services. 

Client: BT (British Telecom)

Agency: ZAG

Creative Director: Neil Cummings

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