Rapha
The brief
The brief was to create a set of tracks that aligned closely with Rapha’s visual identity and cultural positioning, while offering the flexibility to be used, adapted, and re-cut across multiple formats and narratives. Each piece needed to stand on its own as a complete track, yet feel part of a wider musical world.
Rather than relying on stock or library music, Rapha wanted a body of work that felt considered, authored, and ownable.
Rapha - Ghost Notes
Rapha - Solar Arc
Rapha - Small Bones
Rapha - Solid Space
Rapha - Permafrost
Rapha - Coal Shine
Rapha sits at the intersection of performance, design, and cycling culture. Its editorial output moves fluidly between elite sport and everyday riding; between endurance, solitude, community, and motion. The challenge was to reflect that breadth without becoming diffuse or generic.
The music needed to feel premium and confident, but never overstated. It had to support high-craft visuals without dominating them, and avoid the familiar tropes of sports or lifestyle music. Above all, the tracks had to feel purpose-built, not like functional scoring, but like a coherent album of work that could evolve with the brand over time.
The result is a suite of interconnected brand tracks that form a distinct musical language for Rapha. The compositions balance propulsion and restraint, rhythmic without being aggressive, emotional without being sentimental. Textures and motifs are shared across the suite, allowing the music to feel unified while remaining adaptable to different editorial moods and campaign narratives.
Each track was composed to function both within film and as a standalone piece of music, giving Rapha the flexibility to deploy the work across channels without compromise. Used extensively across Rapha’s 2025 and 2026 editorial and campaign output, the music has become a foundational layer of the brand’s expression, supporting movement, atmosphere, and storytelling with quiet confidence.
Rather than simply accompanying the visuals, the sound becomes part of Rapha’s world: considered, enduring, and unmistakably its own.