IBM Research - Optics

We collaborated with Found and Map Project Office for IBM on an innovative project that showcases IBM’s latest advancement in generative AI computing—fiber optic technology. The film deep dives into the fabrication of the chip, illustrating the speed and bandwidth enabled by fiber optic connections. 

The challenge? Fiber optics don’t inherently produce sound. So, we asked ourselves: How do we convey the speed, wonder, and magic of light-speed technology through sound? The answer lay in using sound design to breathe life into this otherwise silent technology.

Through carefully crafted sound design, we aimed to translate the efficiency and beauty of fiber optics into an auditory experience. We took inspiration from the mesmerizing sound of Euler’s Disc, a spinning disc that produces a sound with a perfect balance of intensity and energy—evoking the essence of rapid, fluid motion. In doing so, we created an immersive soundscape that gives fiber optics a voice, transforming abstract concepts into something tangible, relatable, and emotionally resonant.

This project shows how sound has the power to turn advanced technology into an experience, bridging the gap between the unfamiliar and the human, and giving life to the tools that shape our future.