EA Sports App
The brief To create a suite of UI sounds for the new EA SPORTS App, a global platform where fans engage with their favourite teams, athletes, and leagues through live updates, scores, highlights, and social interaction. The goal was to design a sonic identity that not only supported functionality but captured the visceral, physical essence of sport, making every tap, swipe, and scroll feel alive with energy.
The challenge
Rather than defaulting to generic interface sounds, we needed to build a sonic system that could stand on its own, and instantly recognisable as part of the EA SPORTS ecosystem.
The result
Drawing directly from the physicality of sport, we used sounds like a football striking a boot, the swish of a basketball net, or the thud of a well-hit serve. These elements were then sculpted into crisp, responsive digital assets, bridging the tactile world of sport with the seamless fluidity of a mobile interface.
Each sound was carefully tuned to carry a clear emotional signal while supporting intuitive interaction. Transitions have a sense of flow and anticipation. Notifications feel punchy and purposeful. Feedback sounds are light but expressive, built to keep users in the zone, not distract them from it.
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