EA Sports App

The challenge

EA SPORTS is synonymous with energy, emotion, and authenticity. But translating that physical, high-impact world into a digital UI environment posed a unique challenge: how do you make an app feel like sport?

Rather than defaulting to generic interface sounds, we needed to build a sonic system that could stand on its own, distinctive, emotionally resonant, and instantly recognisable as part of the EA SPORTS ecosystem. Sounds had to function clearly (signalling events like notifications or interactions) while also enhancing the immersive quality of the app experience.

There was also a tonal balance to strike: excitement without chaos, energy without intrusion. And with such a diverse global user base, the sound needed to feel culturally neutral yet universally expressive.

The result

The result is a suite of UI sounds that are not just functional, they’re ownable. Drawing directly from the physicality of sport, we used sounds like a football striking a boot, the swish of a basketball net, or the thud of a well-hit serve. These elements were then sculpted into crisp, responsive digital assets, bridging the tactile world of sport with the seamless fluidity of a mobile interface.

Each sound was carefully tuned to carry a clear emotional signal while supporting intuitive interaction. Transitions have a sense of flow and anticipation. Notifications feel punchy and purposeful. Feedback sounds are light but expressive, built to keep users in the zone, not distract them from it.

The sonic palette reflects the EA SPORTS brand: confident, bold, and rooted in physical performance. Across the app, sound enhances the sense of momentum, whether you’re checking scores, tracking predictions, or jumping between highlight reels. There’s a sense of tactility to the experience, even when your fingers are just tapping glass.

Crucially, the system is modular and scalable, ready to adapt as new features, sports, and interaction types are introduced. It’s designed not just for now, but for the evolution of the platform.

With this project, we’ve helped EA SPORTS bring its world-class energy to every moment of the app experience—making it feel as alive, responsive, and thrilling as the games themselves.